Readings Issues And Problems In Public Finance Brown And Moore The Charge by Brendon Burchard – Book Review

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The Charge by Brendon Burchard – Book Review

Title and author: Charged by Brendan Burchard

Subtitle: Activating 10 Human Drives That Make You Feel Alive

Summary of Contents:

This book is about high performance. It’s not for the faint of heart or the unambitious. It is definitely not for those looking for an easy, painless, easy way to life. This book is about how to chart a course of personal growth that challenges you in the most profound and taxing ways and to realize the most profound results.

Burchard begins with this quote from Ralph Waldo Emerson: “We are always ready to live, but never live.” This sets the duration of his thesis in this book. He challenges you to refuse to accept mediocrity and to strive for the best you can be and the best you can achieve.

He breaks down the forces that lead to superior performance into the “drives” that motivate and enable you. The book is then organized around those ten drives.

The first section addresses the five baseline drives. They include the drives for control, competence, conformity, caring and connection. These drives affect your quality of life and energy. They help you meet your basic biological needs. These drives are essential to meet your basic needs and maintain minimum security and performance. They are your base motivators.

He then discusses the five forward drives which include the drives for change, challenge, creative expression, contribution and awareness. These drives are just for survival. They are the engines that push you to achieve your full potential.

In each chapter the author explores how drive works, how to use it in the most effective way in your life, and how it can help you achieve. He uses illustrations from his clients’ lives, his own life and other stories.

Unlike his first book, millionaire messenger, Which was an introduction to his work and a hook to attract people to his website, this book offers some solid and weighty content. While you may well benefit from the classes and coaching services he offers to enhance Charge You can learn a lot from books alone and if you make it a point to implement what you learn it can be worth more than what you paid for the book.

As with most successful literature there is nothing entirely novel here. Burchard has taken classical theories of motivation and success and organized them along these unique lines. Burchard studies psychology and you can see psychological theory in the book.

Utility:

This book is likely to be very useful for those who plan to read it thoroughly and implement what they learn over time. Like most books in this genre there is little benefit in reading it and putting it away.

Readability/Writing Quality:

The book is well written and easy to follow. He includes exercises at the end of each chapter to allow you to apply his ideas.

Comments on the author:

Brendan Burchard is an internet information marketer and trainer. He is a trainer and coach. He founded the High Performance Academy and is a public speaker on high performance.

Three great ideas you can use:

1. To succeed and achieve at your peak performance level you must understand the basic motivational drives you can use to accomplish your goals.

2. Utilizing these drives requires understanding, study and work.

3. Regardless of your circumstances in life, you have the power to choose strategically and create a life “charged” to achieve your highest potential.

Publication information:

Charged by Brendan Burchard

Subtitle: Activating 10 Human Drives That Make You Feel Alive

Copyright: 2012 by Burchard Group, LLC

Published by Free Press, a division of Simon Schuster, Inc. Hardbound is 246 pages excluding index.

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