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How to Improve Your Google Rankings – Priceless Secrets From an SEO Expert
Ignorance is not bliss in online marketing. Common mistakes by inexperienced entrepreneurs can result in poor sales because few people visit their website. Why? Because little or no effort is invested in a website’s search engine optimization, perhaps the most important aspect of having a website.
If you have a website, you’re probably aware that where it comes up in daily Google searches can make or break you. If I’ve already lost you, let me explain. Everyone who uses the Internet these days has specific interests and at one time or another will type a short phrase into the Google search field to find websites that represent their interests. For example, if they are invited to attend a baby shower, they can search the Internet using the phrase “baby shower gifts.” What happens next if you want to sell baby gifts on your website. Listed on page one of the Google search results will be the most popular websites offering baby gifts, mysteriously ranked by a Google algorithm that considers the amount of traffic the site can get, how many external links are linked to the site, how relevant it is. Domain name, page title, page description and actual content is the search phrase, how “rich” or inclusive the content may be, how often that content is updated, how many internal site links are related to the search, as well as other search engine optimization parameters. Completion of the gamut.
While most people with websites have heard of search engine optimization or SEO, most business owners I’ve worked with view it as a non-essential service designed to siphon off their precious marketing funds for no apparent gain. And it doesn’t help that their spam filters are flooded with emails on a daily basis from SEO “experts” promising them top positions in Google rankings. I’ll admit that’s a little tough and hard to swallow!
For that reason, I include SEO as part of my website design services which removes any reason for my clients to bristle about its cost. In fact, it is with relief that they appreciate this decision because they prefer to work with someone they trust. From my point of view, this gives me the opportunity to show improvement in their ranking which in turn increases traffic and sales. Many say I am a magician. But I know it’s just being aware of what Google is looking for.
A big reason can be your ranking suffering
If you’re part of a fairly common category of websites like Baby Gifts, for example, the chances of your website appearing as the number one search result, not to mention appearing on page one of the first twenty search results, is high. far away In fact, it wouldn’t be surprising if your website came up on page 1,056 of all search results when you realize that a Google search for baby gifts returned 24,200,000 results in just 0.22 seconds.
Wow! That’s some tough competition! And which lucky website appears at the top of the list? I clicked on it and found it extremely well presented in the baby gifts category, with lots of choices, and lots of buying options presented in a professional and attractive way. I also found that it was hosted by Yahoo Stores which probably facilitated cutting-edge, sophisticated functionality in terms of shopping cart display in addition to advanced assistance in search engine optimization.
This did not surprise me. Because I have stores on eBay and Amazon that have their own e-commerce website that uses an excellent shopping cart powered by ShopSite, I know very well that you can easily take advantage of relationships with such Internet behemoths. Increasing your Google ranking. It is not a confirmed fact that the additional registrations I conduct for all my clients’ websites with Google Webmaster Tools and Google Analytics contribute to better search rankings, I would say if affiliation with Google does not positively affect their rankings. , surely the knowledge gleaned from them!
My daily foray deep into visitor analytics for each of my websites gives me a definite competitive edge to understand what affects visits, searches, rankings and results. Furthermore, every Internet giant I’ve mentioned has a financial stake in the success of its stores by sharing in a percentage of sales, charging a listing fee, or charging a monthly shopping cart fee, all of which I consider worth the money! You definitely get what you pay for.
Of course, I can’t argue with the value of using PayPal as your store’s payment gateway that allows you to use their amazing full functionality to accept credit cards for free! Years ago, some of my clients were paying exorbitant monthly fees to banks for such services, many of which were poor in performance and woefully poor in back-office support. It’s really refreshing to find some of today’s internet giants so easily accessible and wonderfully responsive to user needs!
And I should add that the ultimate leader of the pack, Google, offers incredible knowledge base options on practically every possible topic, at no charge…yet one of the richest companies in the universe.
What to do to improve your Google ranking
But back to your kid’s gift website and its less-than-stellar Google search ranking. What can you do to improve your ranking if you are competing with the rest of the world? First, as I recommend in any marketing effort, your e-commerce website will perform better in Google rankings if it appeals to a specific segment of the market rather than a universal general category. Rather than targeting “gifts,” or “baby gifts,” it’s best to try to narrow down the category to the more unique aspects of baby gifts, thematically, geographically, or in some other way to differentiate your effort from the rest. While you are still competing with many other websites, if by chance someone is more specific in their search terms to include your feature, your Google ranking can be positively affected. Another useful strategy is to include a blog as part of your website because that content is updated regularly and attracts Google’s attention. In general, while I continue to advise you to be frugal with your marketing spend during this economic downturn, I urge you to promote your website everywhere to increase traffic yourself. In addition to adding your website URL (www.yourwebsite.com) to every form of marketing you use, including your email signature, your business cards, letterhead, advertisements, newsletters, flyers, interactive networking opportunities, etc., it is also your responsibility. Scour the Internet for an endless array of sites that include free listings about your business such as Twitter, Facebook, LinkedIn, Yellow Pages, Yahoo and Google Free Local Listings, etc., as well as forums and blogs on relevant topics that have comments. Can be posted on your website with a linkback.
When analyzing your Google rankings, don’t overemphasize your fear that your web designer may be at fault for not having the facility for beautiful graphics because Google doesn’t even see artwork on your website. And if this happens, Google search rankings will have no importance on how innovative, attractive, appropriate or tasteful your artwork may be, sad to say. Instead, the search engine optimization techniques required for successful rankings rely heavily on strategies that can ironically discredit a website’s aesthetics if not controlled by a web designer who has a thorough understanding of what it takes to achieve Google’s parameters. Professionalism and audience attraction in website design.
Most of the time, when I do a Google search on a particular topic to see what competition might exist for a client I’m working on, I hate to see a few websites that make it to the top of the search returns. Lists because apparently they have achieved their enviable status in returns with anything related to graphic design sophistication! However, their SEO experts (if not the web owners themselves) have cracked Google’s code for superiority based on understanding what defines a well-optimized website. I often wonder if there is a certain bond between computer geeks that gives them a universal commonality that makes mastering the voodoo of SEO a cinch unlike the rest of us who seem to focus more on the importance of branding excellence.
However, I am happy to report that both aspects can coexist peacefully to the benefit of the website owner who can enjoy a great presence at the top of the search charts while winning the hearts of buyers with glamour, glitz and glitz. Google is completely missing out.
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