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The Blended Salon & Spa – Can it Work? Yes, it’s the Wave of the Future!
Oh, you think I’m writing about a salon and spa under one roof. No, that’s not the “mix” I’m writing about. I would like to review the concept of commission and rental shop in one place!
Well, now you think I’m crazy. I don’t think so. Some salon owners are crazy about making money and being successful. Some have found the right mix of booth rentals and commission arrangements to keep their store running like a well-oiled machine!
So who are these owners?
I would like to cite a profile that particularly impresses me. He is a smart, talented professional and financially savvy, has a heart and works hard to improve the lives and careers of his professional team. It’s a great combination. I have listened to many salon and spa owners over the past 4 years. I have listened to people who work for a commission store owner and a booth rental owner and no one has the work and life ethic of this gentleman.
Mark Cottle, owner of Kaya Beauty in Henderson, Nevada, doesn’t know I’m writing about him, but that’s okay because he’ll be red-faced when I tell him before I’m done! Mark is a very talented beauty expert. He is a teacher, coach and entrepreneur. “I want my team to be successful,” he says, if you ask him why he’s so comfortable when you say one of his pros is looking to hire, “everyone who doesn’t want to have their own team.” what kind of salon owner is afraid of losing customers and doing great work.” His confidence in his ability to nurture great talent shines through to everyone in the store.
Remember, while I’m a financial professional who has built professional beauty affiliate software, I’m a 50-year-old no-nonsense woman who hates any gray hair and God forbid I’m “blonde.” even though it should be. good old Italian dark brown to work with! I am extremely loyal to Mark and Kaya, a very talented team of professionals who I respect for their success.
I’m also finally getting my nails done and my staff gave me a birthday facial and massage as a gift. What a great experience, having the best interactions with all the wonderful people at Kaya, all loving what they do and making their work an enjoyable career.
When asked what is most important to a salon and spa owner, they all said, “Mark only cares about the client’s happiness,” “If the client is not taken care of by one professional in the salon, we all need to understand and understand that. Help me find the right professional.” Wow, what an insight.
Mark bought each member of his team a Redken sponsored copy of Michael Cole’s book A Little More Than Above to read and study and to discuss at future group meetings. I was lucky enough to read a copy, and this book is an essential part of their career for all beauty professionals, as well as any customer service professionals. Mark gave them the book in order to create success for each team member, which in turn would create success for the store.
Now, I can’t tell you the financial formula for renting a stand and what the splits and monthly payments are. I can tell you that everything works to sell the product, not to “force sell” the product to the customers, the reception desk calls all the customers of the assigned staff the day before the appointment (I think it’s too late, but it’s customer management another story). , and help as much as they can.
Commenting on how great his management style is and how unique he is in the market, Mark told me, “If a client likes a professional’s work, they will follow them anywhere. Be there so the customer is happy to be there? I don’t own the client, no one does, but the client is expected to be loyal to their profession.”
Your experts are your best and most valuable asset. Treat them right as a Salon and Spa owner and you’ll have a beauty expert and their customers for life.
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